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Wedding Dresses and Gowns

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  • White Traditions Bridal House
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    White Traditions Bridal House

    4.7 (99)
     · Saint Charles, MO

    A bridal shop in St. Charles, Missouri, White Traditions Bridal House offers couples and their parties a wide array of gowns and tuxedos to choose...Read more from. Family-owned and operated, the company strives to provide the customer service that each couple expects and deserves. With hundreds of styles to...

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  • Becker's Bridal
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    Becker's Bridal

    4.7 (400)
     · Fowler, MI

    Becker’s Bridal is a historic dress and attire salon in the Fowler, Michigan area. Since 1934, this bridal salon has served more than 100,000 couples...Read more and made their dreams come true for their wedding day. Dedicated and knowledgeable staff members help couples navigate the shop’s three floors and...

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  • Loretta Bridal Boutique
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    Loretta Bridal Boutique

    4.9 (156)
     · Bonita Springs, FL

    Loretta Bridal Boutique is a full-service wedding boutique in Bonita Springs, Florida that also serves the surrounding areas of Fort Myers and Naples....Read more They specialize in providing beautiful gowns for brides, bridesmaids, flower girls, and mothers of the bride and groom with turnarounds of less than...

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  • Burton's Bridals
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    Burton's Bridals

    4.2 (30)
     · Melville, NY

    Burtons Bridals is a family owned bridal shop located in Melville, New York. We have been helping brides for over 30 years find their perfect dress....Read more Let us help you find your perfect dress! Designers offered Burtons Bridals carries dresses from some of the most respected designers in the wedding...

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  • Jan's Professional Dry Cleaners
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    Jan's Professional Dry Cleaners

    5.0 (1)
     · Clio, MI

    Jan’s Professional Dry Cleaners is a company in Clio, Michigan, that specializes in wedding gown preservation, packaging, and museum quality cleaning....Read more From vintage gown preservation to tailoring and alterations, the company provides personal services tailored specifically to your wedding dress needs...

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  • Nichols Hills Cleaners

    Nichols Hills Cleaners

    2.4 (1)
     · Oklahoma City, OK

    Local to Oklahoma City, Oklahoma, dry cleaning service Nichols Hills Cleaners specializes in wedding gown care and preservation. Established by the...Read more Guthery family in 1969, Nichols Hills Cleaners is dedicated to customer satisfaction, and endeavors to provide clients with excellent, high-quality...

  • Treasured Garment Restoration by St Croix Cleaners
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    Treasured Garment Restoration by St Croix Cleaners

    4.7 (66)
     · Minneapolis, MN

    Treasured Garment Restoration was established in 2008 as a high-end couture division of St Croix Cleaners. We are nationally recognized for our...Read more Specialty Cleaning, Preservation and Restoration Services. Since its creation in 2008, Treasured Garment Restoration has been awarded “Best Bridal...

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  • Bowen Cleaners
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    Bowen Cleaners

    Greenville, NC

    At Bowen Cleaners, we provide exquisite care for your wedding gown—before, during and after your big day. Not only that, but Bowen Cleaners is the...Read more only cleaners in Greenville that won’t ship your gown out of town for cleaning. That means there’s no risk of it being lost, delayed or damaged during...

  • Arcadia Cleaners
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    Arcadia Cleaners

    4.9 (3)
     · Phoenix, AZ

    A prestigious and reputable apparel cleaning company, Arcadia Dry Cleaners & Laundry Inc. provides wedding gown restoration services in Phoenix,...Read more Arizona, as well as the entire Southwest. Each gown is cleaned on-site using only the safest and most effective methods, and is never shipped to another...

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  • Ann Marie's
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    Ann Marie's

    5.0 (12)
     · Homestead, FL

    Based in Homestead, Florida, Ann Marie's is a dress boutique that offers a selection of beautiful wedding gowns and accessories. For over 39 years,...Read more Ann Marie's has been providing personalized and professional services to the South Florida region. A place to shop for every occasion, this apparel shop...

  • Sorelle Bridal Salon
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    Sorelle Bridal Salon

    4.8 (99)
     · Cuddy, PA

    Sorelle Bridal Salon is a wedding dress and attire business based in Washington, Pennsylvania. Clients will receive personalized attention as they...Read more search for their dream wedding day attire. The shop, whose name means “sisters” in Italian, is a family business. The team strives to make clients feel...

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  • New York Lace
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    New York Lace

    4.6 (144)
     · Cape Cod, MA

    New York Lace is a wedding attire service located in Taunton, Massachusetts. Serving New England’s brides for over a century, this family owned and...Read more operated bridal shop offers personalized service from highly trained, professional staff who are committed to detail and excellence. Your wedding dress...

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  • The Wedding Seamstress
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    The Wedding Seamstress

    4.6 (119)
     · Arvada, CO

    Based in Arvada, Colorado, The Wedding Seamstress is a warm and welcoming bridal boutique offering services to couples for their walk down the aisle....Read more This dedicated team boasts years of experience in the wedding industry and helps over 1000 brides a year choose the perfect dress for their...

  • Anne Gregory
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    Anne Gregory

    4.3 (59)
     · Pittsburgh, PA

    Anne Gregory Couture is a wedding dress shop with a refined and chic ambiance in Pittsburgh, Pennsylvania. Owner Anne and her business partner Gregory...Read more have been setting high standards in the wedding fashion industry since 1978. Committed to perfection, Anna has worked under the direction of...

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  • Bridgestone Cleaners
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    Bridgestone Cleaners

    4.8 (4)
     · New York City, NY

    Bridgestone Cleaners is Brooklyn's only Association of Wedding Gown Specialists Member and now also serving all of Manhattan. Cleaner to the stars...Read more Bridgestone has restored the finest of gaments since 1983, not to mention all type of couture wedding gowns. Offering both pre and post gown cleaning,...

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  • Katerina's Darling Bridal
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    Katerina's Darling Bridal

    5.0 (1)
     · Albuquerque, NM

    Hello Darling! Congratulations on your engagement and welcome to Katerina's Darling Bridal! You said YES to the ONE, now let us help you say YES to...Read more the dress. Katerina's is a beautifully designed intimate boutique offering stunning gowns priced for any bride. Let's make a date so that you have a...

  • Tintorerias Bosques

    Tintorerias Bosques

    Mexico City, MX

    Tintorerias Bosques is an exceptional wedding dress service company based out of Puerto Vallarta, Mexico. This company offers couples a variety of...Read more services to help altar, size, clean, iron, restore, and conserve wedding dresses both prior to, and following, their wedding day. Tintorerias Bosques...

  • Ava Laurenne Bride
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    Ava Laurenne Bride

    4.9 (152)
     · Fredericksburg, VA

    Ava Laurénne Bride is a wedding gown boutique located in Fredericksburg, Virginia. Sisters and co-owners Wendy Rivera and Christy Stutzman present...Read more their exclusive yet accessible dress collection to prospective newlyweds. Their upscale store is situated in the historic downtown of Fredericksburg and...

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  • Carmen's Bridal Gown Rentals and Formalwear
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    Carmen's Bridal Gown Rentals and Formalwear

    4.7 (146)
     · Washington DC, DC

    Carmen’s Bridal Formalwear is a bridal boutique located in Columbia, Maryland. This is a one-stop shop for all of your bridal needs. Here, you can...Read more rent the wedding gown of your dreams and accessorize it in any way you please. This bridal shop carries designer bridal gowns and offers private shopping...

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  • Ellynne Bridal
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    Ellynne Bridal

    4.0 (111)
     · Lincoln, NE

    Ellynne Bridal is a purveyor of wedding clothing located in Lincoln, Nebraska. With over 15 years of experience in the wedding fashion industry, this...Read more professional team can assist you in selecting your dream gown. These dedicated stylists source a broad array of couture dresses to suit all styles and...

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  • Dress 2 Impress
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    Dress 2 Impress

    5.0 (157)
     · Southern New Jersey, NJ

    Dress 2 Impress - Bridal & Formal Boutique is a bridal shop located in Linwood, New Jersey. Providing world-famous designer collections to South...Read more Jersey, independently owned Dress 2 Impress - Bridal & Formal Boutique offers personal and friendly service to ensure shopping for your wedding day is...

  • Signature Bridal
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    Signature Bridal

    5.0 (73)
     · Chesterfield, MO

    Signature Bridal is a wedding dress boutique in Chesterfield, Missouri. This team of creative consultants helps you find the perfect dress for an...Read more affordable price. They provide an unforgettable shopping experience that is completely focused on your happiness. Whether you’re a boho bride or want a...

  • The Sentimentalist
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    The Sentimentalist

    5.0 (144)
     · Atlanta, GA

    The Sentimentalist based in Atlanta, Georgia, is a designer and vintage bridal shop that sells made-to-order wedding dresses and accessories. The...Read more small, family-owned company is headed by dress expert Krista and accessory expert Gabi. The team offers a carefully curated collection of dresses and...

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  • Kleinfeld Bridal
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    Kleinfeld Bridal

    4.5 (1,072)
     · Long Island, NY

    Kleinfeld Bridal is a bridal shop in New York City that’s dedicated to helping you discover your perfect bridal look. Established in 1941, Kleinfeld...Read more Bridal has helped hundreds of thousands of brides find gowns and accessories. Made up of almost 200 professionals, the Kleinfeld team will be with you...

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

  • $ 100 or less Lower range
  • $ 1,000 Average cost
  • $ 280 - $ 1,650 Most couples spend between
  • $ 2,600 or more Upper range

Costs displayed are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region.

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What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!

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